The Enforcer's Last Stand

Veracity Media created The Enforcer’s Last Stand, a fun and edgy campaign that played on Ingall’s popular Enforcer nickname and Winton’s close proximity to Glenrowan, site of notorious Australian bushranger Ned Kelly’s final run in with the law.

We created an exciting graphic of Ingall as the infamous Kelly in armour and utilised the creative across all media platforms, along with also producing a Video News Release that was distributed nationally.

The Enforcer's Last Stand was a resounding success, capturing the imagination of media and V8 Supercars fans at-track and online.
 
RESULTS

•   A feature story of more than two-and-a-half minutes on The Enforcer's Last Stand on Southern Cross Ten’s popular Weeknights television program

•   Major TV news coverage appearing on the Prime and WIN prime time news bulletins

•   VNR highlights being used as a play-in for a segment on the V8 Supercars national broadcast

•   Coverage in five major rural city newspapers whose distribution reaches a population of more than 1,000,000 through rural Victoria and south-east New South Wales

•   Eight placed radio interviews with Ingall on major rural radio stations

•   Record social media reach and engagement, with more than 600,000 people reached, 3,000 likes and 200 shares

•   Over 600 downloads of wallpapers that had been adapted from the Last Stand graphics for computer, tablet and smartphones

•   Excellent at-track reaction with fans using the opportunity to have photos taken with two life-size cutouts

•   Edited and voiced video package playing on the large screens to the 60,000-plus fans who attended the race weekend





Project Brief

Create a low-cost program to generate media and fan interest in Russell Ingall’s last V8 Supercars appearance at Winton Motor Raceway – an event that due to its location and timing was struggling to capture major interest.

Client

Supercheap Auto

Date

August 2013

Skills

  • Concept Creative
  • Graphic Design
  • Video News Release
  • Media Distribution
    At-track Activation
    Social Media Activation
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CONTACT INFO

  +61 (0) 3 9544 8884

   info@veracitymedia.com.au

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           Clayton VIC 3168
           AUSTRALIA

   PO Box 3062
           Rowville VIC 3178
           AUSTRALIA