Veracity Media was charged by American multi-national oil products producer Lucas Oil Products to assess the Australian oils and additives market, and then advise on strategy for the organization to grow its market share.

Veracity Media undertook a full assessment of the local market, with the resultant strategy comprising a centrally controlled marketing and sponsorship portfolio to improve brand recognition and awareness.

Already a winner in Australia's premier motor racing series, the V8 Supercars Championship with a number of leading teams using its products, Lucas Oil Products' success went unnoticed, so we opened doors for the company, negotiating a competitive, multi-year partnership agreement with TEKNO Autosports and its star New Zealander driver Shane van Gisbergen.

Veracity Media launched the partnership at Pukekohe Park Raceway, near Auckland, New Zealand, ahead of the weekend’s ITM 500.

The next day, Lucas Oil Products sensationally stepped onto the top step of the V8 Supercars’ podium – care of Van Gisbergen’s dominant win in Race 12.

The next day, Lucas Oil Products sensationally stepped onto the top step of the V8 Supercars’ podium – care of Van Gisbergen’s dominant win in Race 12.

RESULTS

•   Veracity Media undertook a detailed assessment of the Australasian automotive oils and additives market.

•   Major stories and images from the launch were published internationally

•   Social media

•   Facebook engagement - record fan engagement in week one